Not all vehicles are designed for individual use and many of our spacious automobiles roam the roadways 3/4 empty.
why not allow for the empy spaces within every vehicle to be functional? what is in the way of more benefits for car owners other than expenses in maintaining it?
the research focused on customer behavior within social ecosystems, involving items of common use, such as vehicles, kitchen utensils, school materials and shared household spaces such as communal fridges. who the user trusts, how, what are the conflicts, how are they solved?
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in the context of large urban centers users find themselves making choices on how to cover large distances on a daily basis. the choice of transportation is a personal one
and one with many factors to consider, both economical and social. much of human history has been written though advancements in means of transportation, and great global development leaps with facilitation of the transportation of people. in environments that are already built, how can technology improve the way we utilize our available resources to make the daily movement of our bodies to where we want them a little more efficient.
how can we as a community, make use of the existing ecosystem and technology industry efforts both in hardware availability and software development?
the analysis reached alternatives to individual transportation in urban centers, what were the risks involved, what kind of choices made by the consumer on those options and how the market was set up to accommodate the flow of users to a specific choice of transportation. the analysis of the data collected was interpreted through consumer taste preference, how transportation defines so much of our days and how we present ourselves to the world
our choices work as avatars to the world through our public choices.