Hewlett Packard Enterprise provides services and infrastructure to run the modern marketplace, and prepare it for imminent new advancements in technology. Part of the challenge is to clearly, and confidently, guide the community into this exciting future though meaningful technology stories and effective visual communication. The concepts are complex, therefore the graphics must execute in simplifying the message, while keeping top-of-mind the most important take aways for each specific speaker and audience.
The topics covered by HPE leadership are varied, from cloud computing to deep sea drilling data collection, from workplace integration to remote datacenter optimization. The design is heavily directed by the extensive brand guidelines developed by the HPE Brand and Marketing teams, providing a vast library of visual supporting assets such as photography, marketing iconography and storytelling line art. The compositions showcased here are a small fraction of the custom design work deployed to a multitude of leadership tracks.
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